Our Story

Konceited Kreations

Konceited Kreations

Konceited Kreations, established in 2019 in North Carolina by founder Schmia White, operates as a highly successful, community-centric Black-owned salon. Eschewing the luxury market, the business is strategically focused on providing consistent, high-quality protective styles—such as knotless braids, extensions, and detailed loc services—at an accessible price point, making professional hair care attainable for a wide local clientele. Since its founding, the salon has thrived by leveraging transparent online pricing and efficient booking systems to manage high appointment volume. Konceited Kreations's core mission is to empower every client to feel confident and unapologetically "konceited" about their appearance, reinforcing its role as a reliable, welcoming neighborhood hub for beauty and community connection in North Carolina.

About the Owner

I’m Schmia White Roseboro a hairstylist with over 10 years of experience specializing in sew-ins and braids. For me, hair is more than beauty—it’s confidence, protection, and self-expression. I’ve spent the last decade perfecting my craft, blending timeless techniques with modern trends to create styles that last and truly transform.

Whether it’s a flawless sew-in, intricate braids, or protective styles that keep your hair healthy, I take pride in tailoring every look to fit my client’s personality and lifestyle. My goal is always the same: to make sure you leave my chair feeling empowered, polished, and ready to shine.

After years of working with all textures and styles, I’ve learned that every head of hair has its own story—and I’m here to help you tell yours, beautifully.